I worked on this with FiftyThreeSix, the sports marketing agency. They then went and executed it, so unfortunately I didn't get to to meet Johanna Konta – but she was British number one at the time. An incredible player and someone who was known to have experienced her ups and downs, but fought on through. Against critics, and against injury – as well as being a strong representative of female athletes, in tennis and beyond. So she made the perfect pairing for Kinetica, the premium and authentic sports nutrition brand. Empowering, and resilient.
I also helped to write the sum up year copy for the Kinetica brand, 2021. Showing off all their athletes and trying to keep spirits high despite the tough year.